Ep. #36 From Turnoffs to Turn-ons: Navigating the World of Advertising

by Marci Barker / July 26th, 2023
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From Turnoffs to Turn-ons: Navigating the World of Advertising
I
From Turnoffs to Turn-ons: Navigating the World of Advertising
In this podcast episode, I discuss the importance of advertising in a way that resonates with clients and builds a sustainable business. I share my own experience with an advertising method that I paid $4,000 for to find out that it didn't work for me!
I also highlight the need for aligning advertising strategies with your desired target audience. I emphasize the significance of understanding the emotional reasons why clients would pay for a product or service, speaking to their pain points, and providing solutions.
In this episode we explore the power of referrals, testimonials, repeat exposure, and creating a positive vibe to attract and retain customers. Join me as I read submissions from my Facebook group that add to the discussion.
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In This Episode We Cover:
Importance of advertising and building sustainable business relationships
Social media as an opportunity for making money
Learning from advertising mistakes and finding the right approach
Accountability in advertising and tracking results
Turnoffs in advertising: focusing on money, trashing competitors
Effective advertising strategies: speaking to pain points, sharing testimonials, referrals, repeat exposure
Creating a positive vibe and resonating with clients
Understanding and not judging clients
Word-of-mouth marketing and the power of community.
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