Ep. #36 From Turnoffs to Turn-ons: Navigating the World of Advertising

by Marci Barker / July 26th, 2023
MY NEW PAGE
From Turnoffs to Turn-ons: Navigating the World of Advertising
I
From Turnoffs to Turn-ons: Navigating the World of Advertising
In this podcast episode, I discuss the importance of advertising in a way that resonates with clients and builds a sustainable business. I share my own experience with an advertising method that I paid $4,000 for to find out that it didn't work for me!
I also highlight the need for aligning advertising strategies with your desired target audience. I emphasize the significance of understanding the emotional reasons why clients would pay for a product or service, speaking to their pain points, and providing solutions.
In this episode we explore the power of referrals, testimonials, repeat exposure, and creating a positive vibe to attract and retain customers. Join me as I read submissions from my Facebook group that add to the discussion.
FREE Audiobook
I recorded my entire audiobook and I'd love for you to listen to it between episodes. Put your info in and get instant access to The Accountability Code Wake Up and Show Up!
In This Episode We Cover:
Importance of advertising and building sustainable business relationships
Social media as an opportunity for making money
Learning from advertising mistakes and finding the right approach
Accountability in advertising and tracking results
Turnoffs in advertising: focusing on money, trashing competitors
Effective advertising strategies: speaking to pain points, sharing testimonials, referrals, repeat exposure
Creating a positive vibe and resonating with clients
Understanding and not judging clients
Word-of-mouth marketing and the power of community.
I
Listen and Subscribe Everywhere Podcasts Are Streamed
© 2023 - www.funandsustainable.com - All Rights Reserved

RECENT ARTICLES

Ep. #120 Reflection Is The First Step To Taki...

In this episode, I talk about the role of reflection in the accountability code, sharing a personal story from my book, Doubt Yourself No More. I reflect on trying out for cheerleading in high school, initially to prove a point, but later realizing how reflection evolves when you take action. I explain that reflection is about thinking through your goals, values, and challenges, and as you act on them, your reflection changes, helping you grow and build confidence. This process helps you become more accountable and stay focused on your goals.

  READ MORE  

Ep. #119 How To Declare Your Commitment To Yo...

In this episode, I share how to set a clear eight-week goal using the Accountability Code, a framework designed to help you take action. Many people struggle with defining their focus, so I walk through six key steps: reflection (identifying your goal), humility (recognizing what’s holding you back), planning (creating a roadmap), implementing (taking action), commitment (declaring your goal), and feedback (evaluating progress). The Accountability Accelerator provides structure and support to help participants stay on track, but even if you're not in the program, you can still apply these steps to make real progress.

  READ MORE  

Ep. #118 Webinar Cliff Notes! How to Accelera...

In this episode, I talked about accountability and why traditional plans don’t always work. I shared personal experiences, like writing my book and learning to adjust plans to fit my own needs. I also highlighted stories from my clients, like Kim, who successfully hosted events by adapting the accountability code, and Susan, who realized she needed to trust herself more to improve her business. The key takeaway is that being accountable isn’t about following a rigid plan, it’s about adjusting and taking action in a way that works for you.

  READ MORE  

Bonus Episode! Free Webinar Training March 11...

Hey guys! This is a bonus episode because I forgot to plan for my free webinar on March 11th at noon Eastern Time, and I don’t want you to miss it! It’s all about accountability—why it’s the key to success and how to make it work for you. I share a client story about how small tweaks in her approach made a huge difference and explain why traditional goal-setting often fails. The truth is, accountability isn’t just about willpower—it’s about having the right plan, support, and mindset to follow through.

  READ MORE  

CHALLENGE TESTIMONIALS