In this podcast episode, I discuss the importance of advertising in a way that resonates with clients and builds a sustainable business. I share my own experience with an advertising method that I paid $4,000 for to find out that it didn't work for me!
I also highlight the need for aligning advertising strategies with your desired target audience. I emphasize the significance of understanding the emotional reasons why clients would pay for a product or service, speaking to their pain points, and providing solutions.
In this episode we explore the power of referrals, testimonials, repeat exposure, and creating a positive vibe to attract and retain customers. Join me as I read submissions from my Facebook group that add to the discussion.