Ep. #36 From Turnoffs to Turn-ons: Navigating the World of Advertising

by Marci Barker / July 26th, 2023
MY NEW PAGE
From Turnoffs to Turn-ons: Navigating the World of Advertising
I
From Turnoffs to Turn-ons: Navigating the World of Advertising
In this podcast episode, I discuss the importance of advertising in a way that resonates with clients and builds a sustainable business. I share my own experience with an advertising method that I paid $4,000 for to find out that it didn't work for me!
I also highlight the need for aligning advertising strategies with your desired target audience. I emphasize the significance of understanding the emotional reasons why clients would pay for a product or service, speaking to their pain points, and providing solutions.
In this episode we explore the power of referrals, testimonials, repeat exposure, and creating a positive vibe to attract and retain customers. Join me as I read submissions from my Facebook group that add to the discussion.
FREE Audiobook
I recorded my entire audiobook and I'd love for you to listen to it between episodes. Put your info in and get instant access to The Accountability Code Wake Up and Show Up!
In This Episode We Cover:
Importance of advertising and building sustainable business relationships
Social media as an opportunity for making money
Learning from advertising mistakes and finding the right approach
Accountability in advertising and tracking results
Turnoffs in advertising: focusing on money, trashing competitors
Effective advertising strategies: speaking to pain points, sharing testimonials, referrals, repeat exposure
Creating a positive vibe and resonating with clients
Understanding and not judging clients
Word-of-mouth marketing and the power of community.
I
Listen and Subscribe Everywhere Podcasts Are Streamed
© 2023 - www.funandsustainable.com - All Rights Reserved

RECENT ARTICLES

Ep. #108 - Breaking Cycles Of Abuse And Traum...

In this episode, I chatted with Becky, "The Cycle Breaker," about breaking toxic family patterns and finding freedom through healing. Becky shared relatable stories from her upbringing and how she overcame limiting beliefs to step into her authentic self.

  READ MORE  

Ep. #107 - Learn To Accelerate Your Business ...

In this episode, I encourage listeners to recognize their potential and pursue big goals, just like anyone else who has succeeded. I share how rewarding it is to see my branding come to life through my clients, whether on websites or social media, and how fulfilling it is to see my work help them grow. Once a brand is handed off, it becomes theirs to build on.

  READ MORE  

Ep. #106 Hiring Out Nurturing Your Audience I...

In this episode, I discuss the importance of authentic connection in business and why certain aspects of relationship-building can't be outsourced. I share my viral post, "Hiring someone to nurture your audience is like hiring someone to make out with your husband," which sparked a lively debate. The message: true connection requires personal involvement, especially for small business owners. I explain why understanding your audience and doing the groundwork yourself is crucial before outsourcing.

  READ MORE  

Ep. #105 Accountability Brings Confidence and...

In this episode, I talk with Rebekah Rose Miller, a mom of four, about her incredible transformation through the Accountability Code. Rebekah shares how reflection, planning, and commitment helped her go from feeling stuck to becoming intentional and confident in her goals. She talks about balancing homeschooling, network marketing, and personal growth, all while creating systems that brought more peace to her family and focus to her business.

  READ MORE  

CHALLENGE TESTIMONIALS