In this episode, I discuss the importance of authentic connection in business and why certain aspects of relationship-building can't be outsourced. I share my viral post, "Hiring someone to nurture your audience is like hiring someone to make out with your husband," which sparked a lively debate. The message: true connection requires personal involvement, especially for small business owners. I explain why understanding your audience and doing the groundwork yourself is crucial before outsourcing.
We also explore the balance between outsourcing and authenticity. While tasks like podcast production can be delegated, staying connected with your audience through your voice and story is essential. I share insights and advice from the post’s comments, reminding you that connection starts with you. Nurturing your audience is key to sustainable growth and success.